You've heard by now, of course, of the ALS Ice Bucket Challenge, but a woman in India is trying her own campaign with a Rice Bucket Challenge for hunger.
The campaign that's going viral for Lou Gehrig's disease has, as of Monday, raised close to $80 million for the cause.
Now, Indian journalist Manju Latha Kalanidihi launched her own campaign - the Rice Bucket Challenge.
The challenge is simple - instead of dumping a bucket of cold water over your head, supporters are just asked to donate rice to someone who needs it.
Hunger in India is at "alarming levels," a survey from the Global Hunger Index says.
Here is the link to the Facebook page for the campaign in India.
Here is the link for the ALS campaign.