Gov. Rick Snyder dubbed the Michigan "the comeback state" during a jobs-focused stop Wednesday in Grand Rapids.

Snyder joined Dialog Direct President Douglas Kearney, Michigan Economic Development Corp. President Michael Finney and Jobs4America Chairman Matt Zemon at a ceremony marking the opening of a new 250-person customer engagement center in Cascade Township.

"We’re proud that companies like Dialog Direct are expanding in Michigan because our state, the comeback state, has the talent and the business-friendly environment that helps companies grow and thrive and create more and better jobs," Snyder said. 

Dialog Direct's new facility can expand to accommodate as many as 400 employees at the company's new Michigan-based call center in Cascade.

"Our growth here has been made possible by terrific people and an economic environment that nurtures business growth," Kearney said at the event.

The company said it aims to employ up to 75 people during its first year in operation and eventually expand to 300 employees within the next two years.

Prospective employees are directed to Dialog Direct's website.