Law enforcement officials in 40 Michigan counties are kicking off a new enforcement campaign today aimed at curbing drunken driving today.

The "Drive Sober or Get Pulled Over" effort will include the Labor Day weekend ending on September 1st.

During the campaign, law enforcement officers from 150 local police departments, sheriff offices and Michigan State Police posts will conduct stepped up drunk driving and seat belt enforcement.

As part of this year's effort, officials are introducing the fictitious Traffic Safety Brewing Company, complete with a new summer traffic safety six-pack at bars and restaurants across the state.

The faux brewing company and spoof beverage list will include items like "Call A Cab Cider," "Designated Driver Dark and Left My Keys at Home Lager" hoping to remind people to drink alcohol responsibly.

There were 267 motorists arrested for drunk driving and 4,119 seat belt and child restraint citations were issued, during a similar Drive Sober or Get Pulled Over crackdown over the Labor Day holiday period.