Pure Michigan has launched its $1.3 million fall advertising campaign.

Comprised of television, radio and billboard ads, the campaign features 13 partners and will air regionally and statewide through October 1. In addition to the ads going on the air, fall will be featured on the michigan.org website and on Pure Michigan social channels including Facebook, Twitter, Instagram and the Pure Michigan blog.

The billboards with new, fall images will also be wrapped around Chicago tour buses. Locations featured on this years fall billboards include Lake Superior, Treetops Golf Resort and Lake Plumbago.

Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation, says the fall travel season is a great opportunity to build on the momentum they saw throughout the summer, and give travelers another reason to visit Michigan.