State officials are asking everyone to weigh in on Instagram to share their favorite beaches across Michigan.

Pure Michigan, the Department of Environmental Quality, and the Department of Natural Resources are kicking off a 10-day Instagram challenge Friday to showcase the variety of beaches in Michigan, as well as the types of activities that travelers and residents can enjoy during a day at the beach.

Each day of the contest will feature a specific challenge or type of beach activity such as favorite beach to catch a sunrise or sunset, favorite dog-friendly beach, favorite state park beach and favorite beach for fishing from the shore or dock.

You can share photos that represent that day’s challenge tagging @PureMichigan and using the hashtags #PureMichigan and #BeachChallenge for a chance to be featured on the Pure Michigan Instagram account and receive a personal sun care kit from the Pure Michigan store.

At the end of the challenge a grand prize photograph will be selected from all entries received. The winner will have his or her photo featured across Pure Michigan social channels and receive an “Ultimate Pure Michigan Beach Day” package that includes a beach towel, a fire pit, a tackle box, a cooler and a sun care kit among other prizes.